If your campaign text messages split into more segments even when they are not exceeding the 160-character limit, that is most likely due to some unicode characters in the messages. That is because when a message contains even a single Unicode character, it gets segmented at 70 characters instead of the normal 160 characters. Often these characters – a smart quote ( 〞), a long dash (—), or a Unicode whitespace – slip in and are hard to identify as the cause of your message being split up.+
Smart Encoding for Copilot is available now and is enabled by default for all new Messaging Services.
If you have existing Messaging Services, you’ll need to enable them for Smart Encoding. Simply log in to the console and navigate to your Messaging Services to enable it.
If you’re not using a Messaging Service to send your messages, now is the perfect time to start!