What do you need to know?
Previously, customers who send fewer than 3,000 message segments per day to U.S. destinations, and use 5 or fewer phone numbers, did not need to register their brands and campaigns. These guidelines are changing.
Effective December 15, 2022, Twilio will require low-volume senders using U.S. 10DLC numbers to register their brand and their use case (“campaign”) for each phone number. Messages sent after December 15, 2022 on unregistered phone numbers will incur additional per-message carrier fees, and may be subject to filtering or blocking.
Why is this happening?
Low-volume message senders are now required to register their brand and campaign for each phone number.
What do you need to do?
You need to register your low-volume brands, campaigns, and phone numbers by December 15, 2022 to avoid fees for messaging using unregistered phone numbers, and to avoid potential filtering or blocking.
For phone numbers used to send fewer than 3,000 message segments per day, follow this guidance:
- If you have a tax ID, register for a Low Volume Standard Brand.
- If you do not have a tax ID, hold off on registering. Twilio will introduce a new form of Sole Proprietor Brand soon, specifically for U.S. and Canadian entities without tax IDs. Check out New Requirements for A2P 10DLC Registrations blog post for more information on Sole Proprietorship Brands.
- If you do not have a tax ID, you can also look at verified Toll-Free Messaging.
What if you don’t take action?
Messages from unregistered numbers may be filtered or blocked. You will also be charged fees for any traffic, even low volume traffic, sent with an unregistered 10DLC number starting December 15, 2022.